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There’s probably some symbolism behind why he is doing that, but at this point in the sparse, cryptic narrative, we really aren’t invested in his tribulations. We cut back to Rob still singing behind the ice wall. But nobody up here is drinking any coffee to prepare for the new day, which is obvious blasphemy, so something’s obviously not right in this place. (The scriptwriter?) The golden rays continue to intensify, bathing things in a morning glow, letting the sunshine and the Age of Aquarius in, so we’ll assume that hippies are singing about it way down on street-level. This just in: We do have a sun outside the previously-worthless window, and it just moved upwards a notch, so either dawn is breaking or the camera guy tripped over someone’s career lying on the ground. Despite Justin Bieber somehow making it past his 15 minutes, there are some pop-culture developments that really shouldn’t stick. This could be a new fashion trend, with refrigeration booths being installed at your local Macy’s cosmetics counter. Wow, her mascara looks really good, considering she’s a Popsicle and all. He can’t sign their paychecks if he’s incapacitated. It’s possible that we should be concerned for his safety, but he’s still singing, and if he is really in any kind of danger then surely someone on his staff will work things out.
I don’t know what he’s doing back there, perhaps he made a poor life-choice at some point. Oh wait, now we’re seeing that Rob is trapped behind a wall of ice. I don’t care if she’s frozen, she needs to step up her game or they should take away her SAG card. She’s not drinking coffee or putting on her jammies or looking at her watch, nothing to set the scene. And Ice Girl is not helping us figure out the timeline, with her annoying inactivity. Why don’t you just go take a hot shower, honey?) Trouble is, due to the poor set design, we don’t know if it’s time for sunrise or sunset or if there is even a sun on this planet. Perhaps she’s waiting for the sun to shine through that window so she can melt her way to freedom. Ice Girl is just sitting there, staring out the window. It doesn’t look like a very pleasant way to live your life, but we don’t know what she has done in her past and maybe this is her justified punishment.
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She appears to be covered in ice, an unfortunate development that has resulted in her hair being dangerously spiky, like someone shoved icicles into her head. (I’m basing this on the fact that the only things we can see out the window are other buildings, and not important reference points like ground or trees.) Then the camera cuts away from the Dramamine Window and we spy a Woman with Issues perched on a bed. Wait, now we’ve switched over to an apartment, one that is apparently located in the upper echelons of a swanky high-rise. The second option is certainly much more interesting, so I’m voting for that one at this point. We could interpret this on a superficial level (“Rob really likes to look at himself”) or there could be a much deeper meaning (“Rob Thomas does not actually exist, it’s all smoke, mirrors and hair gel”).
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They’ve already done that about 20 times and we’re barely 30 seconds into it. Oh, and it seems that one of the motifs for this video is using reflections of Rob on odd surfaces. I don’t know this girl personally, but it sounds like she needs to bottle whatever is coming out of her tear ducts and sell it to frumpy housewives in Kansas. A cave? A disco? Some spooky lost room at Hogwarts where Hermione morphed from frizzy-haired munchkin to supermodel between movies? All we really know is that Rob is already singing about the sad, lonely girl who cries pretty tears. Okay, we start off in… I don’t know what it is.